NEW DELHI: Japanese manufacturer Sony has unveiled the world’s first cognitive intelligence televisions at CES 2021. The new BRAVIA XR televisions include MASTER Series Z9J 8K LED, MASTER Series A90J and A80J OLED, and X95J and X90J 4K LED.

The new television series from Sony is powered by Cognitive processor XR. The company claims that the new processor “uses a completely new processing method designed to replicate the ways humans see and hear”. The Cognitive Processor XR is powered by cognitive intelligence and divides the screen into numerous zones and detects where the “focal point” is in the picture.

Sony says that this new processor can also across-analyse an array of elements at once and by doing this, each element is adjusted to its best final outcome. Along with this, the Cognitive Processor XR can also analyse sound position in the signal so the sound matches precisely with the picture on the screen.

In addition to this, the processor also upconverts any sound to 3D surround sound and promises to deliver realistic pictures and immersive soundscape. The processor also learns, analyses and understands the data and then intelligently optimizes every pixel.

“Sony’s goal is to offer viewers the best and most immersive experience – authentically delivering the creator’s true intent,” said Mike Fasulo, president and chief operating officer of Sony Electronics, Inc. “Our new BRAVIA CORE technology and the XR lineup takes the industry to the next level with a powerful, cinematic experience, enabled by the world’s first TVs with cognitive processors1.”

Some of the key features of the new Bravia lineup are Bravia Core streaming platform, Google TV, HDMI 2.1 compatibility and X-wide Angle technology.

The new TVs come with modular and Bezel free lightweight design and also offer high refresh rates with 3D input signals.





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