Tech giant Google is reportedly working on rolling out its own version of the anti-tracking feature, following in the footsteps of Apple.

As per a report by Bloomberg, the company is internally “discussing how it can limit data collection and cross-app tracking on the Android operating system in a way that is less stringent than Apple’s solution.”

The report cites people familiar with the matter who have apparently revealed that the company is trying to find the balance between the demands of consumers who are increasingly becoming more aware of privacy and the financial needs of developers and advertisers.

“We’re always looking for ways to work with developers to raise the bar on privacy while enabling a healthy, ad-supported app ecosystem,” a Google spokesman said in a statement.

The report adds that a solution from Google is likely to be less strict than that of Apple and will not require a prompt to opt into data tracking like Apple’s.

For those unaware, Apple introduced Privacy Labels with iOS 14 update making it mandatory for developers to clearly state their privacy policies. Privacy Labels feature is Apple’s way of making iPhone users understand how their personal information may be used. These Labels became mandatory starting December 8, 2020.





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