However, King said that even if it’s not a new hardware “it’s very exciting”.
What may be the ‘big’ Apple announcement
Since it’s not a product — and Apple generally never launches one in January — it could be a part of services. Perhaps it could be Apple’s big privacy initiative that has become quite the talking point. The App Tracking Transparency feature requires all apps to seek permission from users before tracking them across other websites and apps. The feature was supposed to come up in September but Apple delayed it by giving developers more time to prepare.
There has been speculation about the Cupertino-based tech giant could make an announcement related to Covid-19 vaccine. The internet is abuzz with rumours about Apple Stores being used as vaccination sites in the US.
It’s not clear but the interview with Cook airs late tonight (IST). Apple has never made this ‘big’ reveal if it has been regarding a product launch, so we can safely say that the announcement will not be related to hardware.